In the face of another new year, it’s time for brick-and-mortar grocery retailers to dive deep into future insights — especially if they want to continue elevating and maximizing the shopping experience.

2021 is ending on an eventful note, complete with a massive supply chain disruption. Now more than ever, it’s essential for brick-and-mortar grocery retailers to plan a few steps ahead and develop effective strategies to better their services, retaining customer loyalty and driving revenue as we enter into 2022.

In-store experiences will be pivotal in driving sales and building customer loyalty.

There’s no doubt that ecommerce will continue to grow and remain an easy, accessible way for people to shop. Online shopping provides convenience, allowing customers to browse items, add to their cart, and “Buy Now” from the comfort of their homes.

However, this doesn’t mean that brick-and-mortar grocery stores are fated for an inevitable decline. In fact, according to Raydiant’s 2021 in-store experience report, nearly half of the surveyed customers prefer to make their purchases in person rather than online. Additionally, 82% of them state that positive in-store experiences will make them more likely to return to physical locations for their shopping needs.

Therefore, it’s crucial for grocery retailers to ensure that their stores offer what customers seek: a seamless in-store experience that keeps them coming back. With a Swiftly-powered platform for your brick-and-mortar store, you can provide a digital experience closer to the point of purchase making the in-store experience more efficient and rewarding than ever before.

Brick-and-mortar grocery retailers will be the fastest growing digital advertisers.

Again, despite the booming economy behind ecommerce, we know that most customers still prefer in-person shopping. However, a large majority continue to rely on some form of online browsing and purchasing in the name of convenience and efficiency.

This widespread reliance on digital platforms, of course, means increased digital advertising; in 2021, U.S. retail digital ad spending has grown by 34.5% — a percentage increase only marginally smaller than that of 2020. In other words, retailers have been quick to hop on board the digital advertising trend. In 2022, brick-and-mortar are likely to be no exception.

Brick-and-mortar retailers can use digital advertising to bridge the gap between the in-person and online shopping experience. With a Swiftly-powered platform, you can use first-party data to offer shoppers personalized digital ads via email, text message, or push notification that speak to their individual wants and needs. By only using first-party data collected on your app — such as past purchases or browsing history — you can give shoppers the customized experience they crave while protecting their privacy.

The bottom line? For brick-and-mortar stores to remain competitive, they must launch omni-channel initiatives that offer an in-person experience with digital perks. Through both an improved in-store experience and personalized digital advertising that uses exclusively first-party data, Swiftly can help you expand your reach, secure loyalty and sales, and utilize technology to build impactful digital relationships with customers.

Curious about how Swiftly can help increase your grocery retail ad revenue in 2022? Contact us today.