A new year means new opportunities to give shoppers the customized, convenient, and efficient shopping experience they crave — driving revenue and loyalty in the process.
In 2022, the grocers that rise to the top will be those that cultivate meaningful relationships with shoppers and own those digital relationships too. This opens the door for a new stream of digital advertising revenue — circumventing third-party apps like Instacart that only take valuable digital advertising dollars away from retailers.
Learn what grocery and retail technology trends are on the horizon as grocers seek to grow, drive digital advertising dollars, and leverage retail media platforms in 2022.
Retailers will take control of the customer journey
Now more than ever, brick and mortar retailers are tasked with delivering a seamless customer experience that rivals industry giants like Amazon and Walmart. It’s not enough to have a few innovations — the entire customer journey needs to be exemplary from end to end.
What does this look like? This begins at home when a consumer creates a digital shopping list. Equipped with an easy-to-use list, the consumer arrives at their local grocery store and is greeted by sanitization robots. With support from the in-store navigation on their app, they find everything on their list quickly. There is no need to wait in long lines, considering the checkout process is efficient using their mobile app—so they even have time to stop for a quick bite at the in-store dining option. This brick and mortar retailer has developed an engaging experience from before the customer arrives, in store, to checkout, and back again. Taking control of this journey is about understanding individual customer needs and leveraging first-party data to advertise this journey effectively. And it will become increasingly necessary in the year ahead.
With a centralized, self-owned, and self-managed engagement hub like Swiftly, you can house all of your customers’ digital ad content in one place. This way, data is collected directly from your audience and consumers. It’s accessible, transparent, and based on the shopping journey that consumers complete entirely on your platform.
Retailers will build meaningful digital relationships—and own them
Although third-party apps like Instacart were initially helpful in driving incremental volume at the height of the pandemic, they are ultimately hurting grocers by disintermediating the customer relationship and taking digital advertising dollars that rightfully belong to retailers.
In 2022, brick and mortar retailers will be focused on cultivating customer relationships on their own terms, without the need for a middle man.
Building these relationships begins with personalization, with ads that target what they put in their cart in the past, their favorite brands, how often they shop, and more — without compromising on personal privacy. The reality is that 47% of consumers check Amazon if the retailer they’re shopping with doesn’t provide product suggestions that are relevant. Retailers who are eager to get ahead in the new year understand this — and won’t be left behind.
Retailers will rely on retail media platforms
Staying ahead of the curve in a competitive landscape isn’t easy. Retailers know that and in the new year, they’re committed to leveraging retail media platforms like Swiftly to take control of the customer journey and drive digital ad revenue.
A Swiftly-powered app can help you combine the best parts of the online and in-store experience to deliver a targeted experience that industry giants can’t compete with. With a powerful retail media solution, you are able to more effectively reach consumers with customized ads, push notifications, and relevant coupons — without violating their privacy. The retailers that want to stand out in 2022 are already embracing these trends.
Get ahead of the curve in 2022. Contact Swiftly today.