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From Insight to Impact: How Retail Media Transforms Brand Advertising

When it comes to game changers for brands and advertisers, retail media has emerged as much more than a smart marketing strategy. It’s an invaluable and unique pathway that creates meaningful and direct connections with shoppers.

Reinventing Customer Engagement: The Power of Mobile Retargeting

Mobile retargeting is making waves in digital marketing, proving itself as an essential strategy for reconnecting with customers. When it comes to the numbers, 17.5% of apps that use retargeting see a 25% conversion rate.

Unleash the Power of Retail Media with Swiftly’s Web Ads SDK

Cut Through the Noise: Boost Shopper Engagement with Swiftly’s New Interstitial Ads

Reaching shoppers at the right moment is harder than ever. Traditional display ads can be easy to ignore, and brands need more effective ways to capture attention and drive real results. That’s why Swiftly has launched Interstitial Ads, a high-impact, full-screen ad format designed to grab shoppers' attention when it matters most—without disrupting their experience.

The Evolution of Data Analytics in Retail: Personalizing the Consumer Experience

As the retail landscape continues to shift, the role of data-driven strategies analytics has surged to the forefront, revolutionizing the way businesses understand consumer behavior and tailor the shopping journey. This transformation in the retail sector is significantly driven by the increasing prominence of first-party data, offering retailers an unprecedented direct line to understand consumer preferences and shopping habits.

Onsite vs. Offsite Retail Media: A Grocery Retailer's Guide to Navigating Digital Advertising

Gone are the days when the only decision was paper or plastic; today's grocery retailers must now navigate the aisles of online advertising to reach their customers effectively.

Alcohol Cashback: How Swiftly's Acquisition of BYBE Is Redefining the Industry

In a world where every shopping experience is now a personalized journey guided by technology, the hunt for groundbreaking solutions that deliver on customer expectations and offer real, wallet-friendly perks has never been more crucial.

Swiftly Honored with MarTech Breakthrough Award for Best Retail Technology Solution

We’re thrilled to announce that Swiftly has been recognized with the prestigious “Best Retail Technology Solution” award in the 2024 MarTech Breakthrough Awards program!

Growth Drivers of Retail Media: A Look into Tomorrow's Tech-Fueled Shopping Experience

With the help of advanced technology, retail media is reshaping how consumers engage with brands, marking the start of a whole new era in retail.

Navigating Retail Technology’s Evolution: A Generational Perspective

The retail landscape has undergone a dramatic transformation over the past few decades, driven by rapid advancements in retail technology and shifting consumer behaviors.

Shaking Up Retail Through Innovation: All About Swiftly’s New Alcohol Cashback Program

The Continuing Evolution of Retail Media: Emerging Trends and Innovations

Retail media's growth has exploded, riding the waves of changing consumer behaviors and rapid technological growth.

Why First-Party Data Is Still King: The Power of Personalization in Grocery Retail

Today’s consumers aren’t just looking for products; they're seeking personalized shopping experiences that resonate with their unique tastes, preferences, and lifestyles.

How Retail Media Complements Traditional Advertising

The advertising landscape is continually evolving, offering brands a multitude of channels to reach their target audience. Among these, retail media has emerged as a powerful complement to traditional advertising tactics. This innovative approach leverages retail media platforms, retail tools and networks to amplify brand messages and reach shoppers across both online and offline properties.

In-Store Digital Advertising: The Top 5 Questions on Everybody’s Minds

In a world where digital transformation is slowly reshaping our every interaction, retail media networks are pioneering a bold new frontier: in-store advertising.

Raise a Glass! Swiftly’s Head of BevAlc Named 2024 Woman of Influence in the Food Industry

We have a winner!

Maximizing Customer Loyalty: Top 5 Strategies for Retailers

In the world of retail, the competition never sleeps, and shoppers' expectations are constantly shifting. As a result, customer loyalty isn’t just a goal—it's the lifeline of any thriving business.

Swiftly's Alcohol Cashback Program Wins 2024 BIG Innovation Award

Retail Resurgence: Leveraging Technology to Win Back In-Store Shoppers

In recent months, the U.S. online grocery market has experienced a notable downturn, with sales dropping by 10.5% in February 2024, amounting to a total of $7.9 billion compared to the same period last year.

Third-Party Cookies: When Are They Gone and What Is Next?

Brick and mortar retailers will need to step up their multi-channel strategies to stay competitive with big brands like Amazon and Walmart. Swiftly can help.

Do You Hear What I Hear? How to Leverage Retail Media to Cut Through the Noise This Holiday Season

Embracing the Digital Shift: The Rise of Digital Circulars in Retail Marketing

One of the most noticeable changes is the move from traditional print circulars to digital versions. It reflects evolving best practices for retailers who want to stay competitive by adapting to new consumer behaviors and adopting technology to meet these changes head-on.

New In-App Video Ads: A Game Changer for Retail Media

At Swiftly, we’re always looking for innovative ways to help brands and retailers connect with shoppers—and we’re excited to announce the launch of in-app video ads on our retail media platform!

From Bricks to Clicks: Embracing Digital-First Retail Strategies in Grocery Shopping

Let’s take a closer look at how digital circulars, retail technology, and retail media networks are shaping the future of grocery shopping.

Swiftly Consumer Survey Reveals Rising Grocery Costs and Inflation Are Driving Voting Decisions for Nearly Half of Americans

Results from recent consumer survey confirm that most Americans are facing a third consecutive year of a grocery affordability crisis amidst ongoing inflation and economic challenges.

The 2024 Retail Revolution: A New Era of Consumer Connection and Digital Innovation

3 Ways a Mobile-First Strategy Can Help Elevate Your Retail Game

As consumer preferences and behaviors continue to evolve at breakneck speed, businesses are increasingly turning their focus toward mobile-first solutions. This strategic pivot isn’t just about staying relevant; it's about leading the charge in creating immersive, efficient and highly personalized shopping experiences.

Navigating Retail Media Technology: A Blueprint for Small to Mid-Sized Retailers

For retailers of all sizes, the adoption of retail media technology is a pivotal step in carving out a competitive edge. This transition is crucial in today’s digital-first marketplace, where staying ahead often means embracing the latest in retail media platforms and networks.