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News & Insights

Why Owning the Digital Shopper Journey Is the Key to Grocery Growth

Consumers now expect retailers to meet them wherever they are — online, in-app, and in-store — with personalized, seamless experiences at every touchpoint.

Beyond ROAS: Why Brand Marketers Need iROAS to Prove Real Growth

The challenge is no longer whether to invest in retail media, but how to prove it’s driving real, measurable growth.

3 Best Practices for Digital Audience Marketing in Grocery Retail

With the right practices in place, grocers can not only compete but thrive — delivering personalized experiences, deeper shopper engagement, and measurable ROI.