That “lost in the grocery store” feeling is all-too-familiar, and it doesn’t feel good. Despite knowing exactly what you need—a jar of tomato sauce, a roll of toilet paper, or maybe some flour for those chocolate chip cookies you want to bake—you just can’t find it. You’re wandering the aisles and scanning the shelves, but the brand you’re looking for is nowhere to be found. Fortunately, there’s a solution.
Introducing the In-Store GPS
Enter: in-store navigation. Just like a car has a GPS system, the right in-store retailer app can offer maps and notifications that tell shoppers where to find the products they need, as efficiently as possible. A mobile app with built-in navigation can ensure that your shoppers’ in-store experiences are productive, efficient, and most of all, enjoyable.
As shoppers increasingly opt to order groceries from Instacart or Amazon, brick and mortar stores need to stay ahead of the curve to remain competitive. An all-in-one app that improves the in-store shopping experience while guaranteeing efficiency can be a strong incentive for shoppers to hop in their cars and drive to your store, rather than order groceries from their couch. An engaging app gives customers the best of both—delivering a dynamic digital shopping journey without sacrificing the in-store experience.
Unlock in-store navigation with Swiftly
With Swiftly, you can build an app that takes your customers’ shopping experiences to the next level. A Swiftly-powered mobile app harnesses the power of AI to help give customers personalized shopping experiences that build loyalty, drive sales, and never leave your customers lost in the aisles.
Here’s how in-store navigation can give shoppers the grocery store experiences that keep them coming back:
- Easy list shopping. A trip to the store isn’t complete without your grocery list in hand. But what if you could digitize this list—and have an app tell you exactly where to find your items?
A Swiftly-powered mobile app can make this possible. Shoppers can input the products they need, and the app can guide shoppers swiftly through the store.
- Seamless shopping. Picture the grocery store the day before Thanksgiving: crowded, stuffy, and chaotic. Everyone’s doing their last-minute shopping, and you’re lucky if you can find a store associate that doesn’t have a line of people pining for their attention.
When there aren’t enough associates to go around, your mobile app can step in. If a shopper needs to know where to find the paper towels, your app can easily guide them in the right direction—saving both your customers and employees time.
- Accessible product reviews. Once your app has guided a shopper to the paper towel section, how will they decide which brand to buy? Customer reviews are perhaps the most important factor influencing shoppers throughout their purchasing journeys. While the Amazons and Walmarts of the industry offer built-in online review platforms, traditional brick-and-mortar shoppers rely largely on word-of-mouth—or trial and error.
By adopting a mobile app, you create a platform for shoppers to write and read product reviews on their smartphones, while physically standing in front of the shelves. This makes customers far more likely to purchase well-reviewed products and minimizes item returns, helping shoppers make the best choice on their first try and keeping your sales revenue locked in.
Improving the in-store shopping experience is more important than ever. With a Swiftly-powered mobile app, you can give your customers a user-friendly navigation system that makes in-person shopping easy and efficient—bolstering brand loyalty and increasing sales. To learn more, contact Swiftly today.