Shopping is inherently human. Whether you opt for in-store, online, or a combination of both, there’s one thing for certain: the transaction wouldn’t exist without you in the first place.

As a growing digital retail media network platform, Swiftly knows that shoppers are what keep the food retail industry going. It’s not technology solutions, it’s not shopping apps, and it’s not delivery services—it’s humans.

That’s why today’s best digital solutions don’t erase human experiences, they enhance them. As the line between the physical and digital worlds continues to blur, customers are seeking solutions that can bridge the divide between both—creating cohesive, connected experiences that delight, inspire, and deliver results.

Providing customers with a powerful, intuitive tool to elevate the in-person shopping journey is what we do, and human-centric digital design is how we do it. Here are five strategies that the Swiftly platform uses to do more for its consumers, culminating in a solution that serves the customer, and not the other way around.

Uses experience-driven design. Everybody shops—even digital retail media network developers. By informing product design with a healthy mix of personal experiences, data-driven research, and real-life customer insights, Swiftly has created a solution based on what actual shoppers need, not “ideal” shoppers. It’s a common phenomenon: all too often, digital solutions cater to what the perfect, computer-generated user needs, and not what the real-life user does. By leveraging technologies like AI, ML, and NLP, Swiftly understands real-time customer behaviors and wishes, and adapts alongside them when both societal and individual circumstances shift.

Contextualizes every use case. Too many digital retail media networks, retailer websites, and shopping applications are designed to be used by online shoppers sitting on their couches in front of their computers. But 90% of grocery shopping transactions still happen in-store. Swiftly is designed to be used on the go, while customers are holding multiple items in their hands, pushing an overloaded cart, and walking briskly down winding aisles. Digital experiences don’t always happen at home, and that’s more true today than ever. By optimizing the user experience to work within the context of the customer’s physical journey—and not just their digital one—Swiftly provides a more comfortable, convenient, and user-friendly experience for every shopper.

Communicates in real-time. Circumstances are constantly changing, it’s a simple fact of life. The more proactive a digital solution can be about setting, managing, and resetting consumer expectations, the better. In today’s unpredictable world, easing customers’ shopping journeys requires this more than ever. From providing real-time updates about what’s low or out of stock, to offering customized alternative suggestions, to updating consumers about any special store hours, closings, or mandates, Swiftly keeps customers in the loop, and up to speed. Communicating in real-time establishes trust between retailers and their shoppers—and helps keep human connections alive and well.

Knows its customers. Every retailer wants to truly know its customers. It’s what drives loyalty, fills carts, and increases sales. But doing it in a way that appeals to shoppers—rather than scares them—is essential to doing it successfully. Swiftly leverages in-target marketing to deliver customers product suggestions and advertisements that relate to their immediate shopping needs while still respecting their privacy, and it’s a key part of the platform’s future-forward, human-centric design.

Sticks to additive automation. Of course, automation works. It’s a powerful strategy to make retailers’ in-store operations more efficient, productive, and cost-effective. But it’s also not the end-all-be-all of digital solutions. Filling a store with screens and leaving shoppers to fend for themselves isn’t the best solution, and even the most forward-thinking retailers know this. Shoppers like to ask questions, see faces, knock on watermelons, and smell flowers. It’s the humanity in your customers, and often, it fills carts just the same. Swiftly doesn’t automate every step in the shopping journey—only those that benefit customers—and that’s what keeps them coming back for more.

To learn more about how Swiftly is powering human-centric shopping experiences with digital retail media networks, get in touch today.