Over the years, our reliance on technology has only increased. From autocorrect to Google Maps to restaurant mobile orders, we might not even realize how much we rely on automation — and this doesn’t seem to be changing anytime soon.

Grocery shopping is no different. A good grocery store experience is no longer going into the store, wandering around looking for the items you want, and waiting in long checkout lines. It’s not clipping coupons out of a magazine or squinting at small signs that direct shoppers through the aisles.

A good grocery shopping experience in 2022 is easy, efficient, and digital. And with Amazon and Walmart using digital platforms to deliver groceries right to a shopper’s door, brick-and-mortar grocery stores need to compete — by offering a unique in-store experience that combines the best of in-person and online shopping.

The future of intelligent retail is here. Here’s how artificial intelligence can help brick-and-mortar retailers keep up.

Personalized Ads and Coupons

Intelligent retail means anticipating shoppers’ wants and needs. It means analyzing past purchases, mobile searches, and shopping patterns so that you can deliver a shopping experience catered to the individual customer.

Amazon does this every day, with their “Keep shopping for,” “Inspired by your shopping trends,” and “Deal of the day” sections on their homepage. But with a Swiftly-powered retail platform, brick-and-mortar stores can offer this same personalized shopping feature. By harnessing the power of AI, Swiftly uses first-party data to show shoppers personalized ads and coupons via push notification, email, and more. This means that you can deliver content that speaks directly to the meat-loving mom or vegetarian dad — bolstering customer loyalty and increasing revenue.

In-Store Navigation

One of the most painstaking parts of the in-store grocery shopping experience? Wandering up and down the aisles, searching for a specific brand of pasta sauce or a favorite dessert. It’s a frustrating time-suck, especially when shoppers are in a rush.

With in-store navigation powered by Swiftly, customers can move efficiently through the store and collect the products they need. Your app can use customers’ digital shopping lists — or data collected from previous lists, past product searches, and purchase history — to show shoppers exactly where they need to go for the grocery items they love.

Seamless Checkout

No one likes waiting in long checkout lines. And when you’re competing with the Amazons and Walmarts of the industry that can deliver groceries with the click of a button, it’s especially important that you give shoppers an in-store experience that values efficiency and convenience — one that incentivizes them to get off their couch and travel to your store.

With Swiftly’s SwiftLane® Checkout and Cart Calculator feature, shoppers can skip the painful lines altogether and complete their shopping journey quickly. Not only will customers be able to check out items themselves, but they’ll also be able to apply their personalized coupons straight from their app: a seamless process that saves them time and money.

The bottom line? The future of grocery shopping is AI; shoppers crave personalization, efficiency, and convenience in their shopping experience. Therefore, to remain competitive, brick-and-mortar stores must embrace the AI trend before they fall too far behind.

Deliver a retail shopping experience of the future: one that leverages the power of AI to build customer loyalty and boost sales. To get started, contact Swiftly today.

Next > The Future of Retail: How A.I. Can Drive Personalization
Back > The Future of Retail: Know Your Shoppers