When shoppers enter their local grocery store, they want to feel at home. Or rather, they want the next best thing: to be in-and-out. They want to know exactly which aisle to turn down for their favorite brand of pasta sauce—and they certainly don’t want to wait in line.

For brick-and-mortar retailers, the challenge is engaging consumers who have spent much of the past year browsing virtual aisles from the comfort of their couch. In fact, global retail ecommerce traffic reached 22 billion monthly visits in June 2020. With a projected surge of 16.8% this year, ecommerce sales are expected to grow to $4.921 trillion—and show no signs of slowing down.

Creating a quick, frictionless retail experience has never been more important—especially for brick-and-mortar retailers who are competing with big names like Amazon and Walmart. But what criteria matter most to consumers? Here are five important factors to consider:

  1. Personalization

Whether consumers are shopping in-store or online, they crave an experience that caters to their unique needs. According to a study by Salesforce, 66% of customers actually expect companies to understand their wants and expectations.

A Swiftly-powered app personalizes the shopping experience by giving consumers immediate access to in-depth product details, side-by-side product comparisons, reviews, video demos, and price checks that are specific to their shopping habits. It might seem like a lot, but your Swiftly-powered app can do it all.

  1. Privacy

In our data-driven world, knowing who your customers are and how they operate online is an important part of creating a personalized experience. But compromising on your customers’ personal privacy with third-party cookies isn’t the way to do it. In fact, with new laws and regulations—and more customers speaking out about privacy violations—cookies will likely be obsolete in 2022. Many companies are already phasing them out.

Therefore, it’s important to get ahead of the curve. A Swiftly-powered app uses proprietary technology to collect first-party customer data, allowing retailers to show customers tailored suggestions based on past purchases and product pages they’ve visited. Maybe a customer is particularly fond of dairy-free ice cream, and now their app is giving them suggestions for other dairy-free products and brands. The key here? Understanding what your customers like, want more of, and might be willing to add to their cart—in real-time.

  1. In-store navigation

As shoppers increasingly opt to order groceries from Instacart or Amazon, brick-and-mortar stores need to enhance their in-store experience to get shoppers off their couches and into their stores. This means pairing innovative technology with a seamless in-store experience—so customers don’t have to sacrifice one for the other.

A digital shopping list, easily accessible product reviews, and a GPS system that offers notifications for where shoppers can find the products, they need can make all the difference. With a Swiftly-powered mobile app, you can give your customers a user-friendly navigation system that makes in-person shopping intuitive and efficient—increasing sales along the way.

  1. Efficient checkout

Once shoppers have found everything they need, plus a few extra items their app suggested, the last thing they want is a long checkout line. Instead, they want to scan their coupons and get out the door quickly—or better yet, do everything from a few taps of their phone.

Mobile self-checkout helps shoppers avoid lines and wait times by scanning items on the retailer’s app and dropping it in their bags—the cherry on top of a seamless shopping experience.

  1. Memorability

Gaining an edge over competitors and building brand loyalty begins with being memorable. Shoppers will remember what their experience was like in your store, especially if they lost time navigating the aisles or waiting to checkout. The bottom line? Customers crave a personalized, efficient, and effortless shopping experience—and they’ll remember you if you deliver.

To learn more about what matters most to modern consumers in a retail platform, contact Swiftly today.