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News & Insights

Beyond ROAS: Why Brand Marketers Need iROAS to Prove Real Growth

The challenge is no longer whether to invest in retail media, but how to prove it’s driving real, measurable growth.

3 Best Practices for Digital Audience Marketing in Grocery Retail

With the right practices in place, grocers can not only compete but thrive — delivering personalized experiences, deeper shopper engagement, and measurable ROI.

Personalization at Scale: How Modern Retailers Can Compete with Digital Giants

Shoppers expect relevancy. According to McKinsey, 71% of consumers expect personalized interactions, and 76% become frustrated when those expectations aren’t met.