Recent Posts:

Beyond ROAS: Why Brand Marketers Need iROAS to Prove Real Growth

The challenge is no longer whether to invest in retail media, but how to prove it’s driving real, measurable growth.

Swiftly Consumer Survey Reveals Rising Grocery Costs and Inflation Are Driving Voting Decisions for Nearly Half of Americans

Results from recent consumer survey confirm that most Americans are facing a third consecutive year of a grocery affordability crisis amidst ongoing inflation and economic challenges.

Unlocking 10% Higher Margins: Why CPGs Can’t Afford to Overlook Independent and Regional Grocers