Reach the Right Shopper, Every Time
Audience Optimizer™ is powered by AI-driven recommendations that learn from every interaction
Grocers drive trips and baskets, brands earn higher returns from retail media tied to sales.
Retailers and brands already winning together
Audience Optimizer™ uses AI to help retailers intelligently target and re-engage shoppers with hyper-personalized offers — driving more trips, higher basket sizes, and measurable sales growth
AI-powered targeting identifies shoppers most likely to engage and convert
Delivers the right offer to the right shopper at the right moment
Creates more relevant shopper experiences across digital channels
Improves marketing efficiency and campaign performance across every touchpoint
Transform Promotions with AI-Powered Personalization
Our machine‑learning models synthesize loyalty data and purchase history to uncover emerging shopper patterns and identify high‑value audiences automatically.
LLM-powered understanding
of shopper intent and browsing behavior
AI‑generated audience
segments based on transaction patterns
Predictive recommendations
that forecast which offers are most likely to convert
How It Works
Invest $1K Per Store, Per Month – See Real Results
On average, a two-month Audience Optimizer™ campaign with a $1,000 per store, per month investment delivers:
$23k - $25k
in incremental sales
$23 iROAS
(yes, that’s $23 back for every $1 spent)
1.2%
incremental total
store sales
Recent Audience Optimizer™ campaigns have also delivered:
+3.5%
basket size
+1.4%
trip frequency
Retailers are also using Audience Optimizer™ to boost app downloads with proven success.
Audience Optimizer™ doesn’t just target shoppers—it brings them in, gets them to spend more, and proves it with real results.
Here's how
Personalize Content
Deliver content shoppers actually want
- Audience Optimizer™ automatically creates detailed customer profiles with holistic data
- Leverages shopper purchase history and behavioral data
- Protects consumer data with built-in safeguards
Cross-Channel Marketing
Reach shoppers wherever they are, on any medium
- Mobile apps and desktop web
- Connected TV and social media
- Digital in-store display and email campaigns
Measure Success
Optimize what works and make it repeatable
- Closed-loop reporting to track every campaign
- Visual storytelling with intuitive graphs and charts
- Transparent auditing ensures accountability
