The Challenge

Retailers are rapidly evolving their digital circular strategies to deepen shopper engagement and drive stronger sales performance. By leveraging first-party data, loyalty programs, and personalized offers, retailers are transforming circular content into a powerful tool for product discovery, influencing purchase decisions, and increasing both store visits and basket size. As a result, digital circular amplification is emerging as a key engine of omnichannel growth.

Better Health Market engaged with Swiftly to strategically broaden the reach of its digital weekly circular and deliver measurable business impact. The initiative focused on driving higher store sales and engagement among audiences exposed to the circular.

The Strategy

Swiftly leveraged its Audience Optimizer™ solution to deliver monthly digital circular banners over a 9-week period from January–March 2025. The campaign targeted key shopper segments: loyalty (CRM) members, recent store visitors, and those who visited both a store and a competitor location.

Promoted content ran across offsite display and social channels, with a strategic focus on store locations where shopper density was highest. This approach maximized media efficiency by scaling investment in high-performing areas while maintaining coverage across the full store footprint.

The Results

Better Health Market saw an Incremental Return on Ad Spend (iROAS) of $27.23 for every $1 invested​ in the campaign.

Each shopper exposed to the ad campaign spent an average of $2.87 higher than non-exposed shoppers, which translates to a 2.14% average sales lift.

Loyalty shoppers delivered a 33% higher clickthrough rate than other segments—despite receiving fewer promotional impressions.

The Conclusion

Better Health Market, in partnership with Swiftly, showcased how digital circulars combined with precise audience targeting can drive measurable sales and engagement. By leveraging Audience Optimizer™, the retailer expanded the reach of its weekly circular and delivered strong sales performance.

This success underscores the role of digital circular promotions as a powerful growth engine in today’s omnichannel retail environment.

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