OBJECTIVE

A regional retailer partner wanted to drive more in-store trips by promoting special deals targeting different shopper audiences.

SOLUTION

Swiftly leveraged Audience Optimizer™ for Digital Circular to drive more in-store trips during the campaign by promoting enticing circular deals in its weekly ad.

These promotions strategically targeted loyalty members, general shopper audiences, lapsed customers, and even those shopping with competitors – maximizing reach and impact.

TAKEAWAYS

Audience Optimizer™ drove a 30% increase in trips from shoppers who saw the weekly ad  - proving its power to bring more customers through a retailer's doors.

With a Cost per Incremental Visit of just $0.41, the retailer achieved strong ROI by driving store trips efficiently and cost-effectively.

In addition, Swiftly's technology is especially effective at attracting loyalty members, re-engaging lapsed shoppers, and winning over competitor audiences.