Impact
+12%
Increase in Avg Basket Size for new loyalty program members (vs retailer shopper's baseline in Q1 '25)
89%
Of all new loyalty program members exposed to Audience Optimizer™ content have continued to shop at retailer since sign-up
OBJECTIVE
A regional retail partner wanted to drive shopper registrations for its loyalty program.
SOLUTION
Swiftly leveraged the Audience Optimizer™ for Digital Circular solution to drive shoppers to sign-up for the retailer's loyalty program with Rewards-only offers during the campaign1.
RESULTS
With 89% of all new loyalty program members that were exposed to the campaign returning to shop at the retailer, and those shoppers driving a 12% increase in Average Basket Size compared to the shopper baseline, Audience Optimizer™ is a proven way to find shoppers to continuously drive value and sales.
