OBJECTIVE

A retailer wanted to drive store sales by acquiring new shoppers who typically frequent competitors’ stores.

SOLUTION

Swiftly leveraged Audience Optimizer™ to build lookalike models based on the retailer’s “occasional shopper” profile.

An “occasional shopper” is someone who frequents competitors’ stores more often than the retailer’s loyal customers.

Swiftly’s Audience Optimizer™ solution then leveraged geolocation targeting to find lookalike audiences near competitors’ stores and highlight the most relevant weekly offers to encourage conversion.

TAKEAWAYS

Audience Optimizer™ boosts store sales and acquires new customers by reaching the right audiences.

Swiftly’s data engine can build lookalike models to expand a retailer’s reach and successfully target potential shoppers to drive them into stores.

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