Objective

A Swiftly retail partner aimed to boost store sales and trips through weekly digital circular promotions during a competitive winter holiday season. Since the retail partner has five banners, generating a campaign that could guarantee efficient return on ad spend by targeting each banner’s unique shopper base was critical.

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Solution

By utilizing Audience Optimizer™ for Digital Circular, Swiftly effectively segmented each banner’s customer base, delivering personalized content across the open web and social media platforms to enhance shopper engagement.

Swiftly’s Audience Optimizer™ technology dynamically optimizes ad creative to show the most relevant promoted items for different shopper segments and highlight pricing for each specific retail banner.

This Dynamic Creative Optimization capability ensures the most efficient return on retailer’s investments, as shoppers receive targeted content based on where they shop.

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Takeaways

• Audience Optimizer™ enables retailers to segment shoppers by banner and by purchasing history, ensuring precise targeting with dynamic creative.
• Retailers can maximize return on ad spend (ROAS) by delivering more relevant and effective campaigns.
• Personalized engagement strategies drive incremental store visits and boost overall sales.
• Reaching each banner’s unique shoppers is crucial to running an effective digital circular campaign due to different consumer profiles and purchasing habits.