OBJECTIVE

A large regional retailer wanted to drive sales by highlighting app-only offers during the Easter holiday season.

SOLUTION

Swiftly leveraged Audience Optimizer™ to showcase app-exclusive items for Easter, which drove store sales and app installs.

RESULTS

With Audience Optimizer™, the retailer achieved an impressive $20.26 in incremental store sales for every $1.00 invested.

Shoppers exposed to Easter campaign ads spent an average of $78—2.6% more than those who did not see the ads.

By increasing daily app installs by 67% during the campaign, Audience Optimizer™ has proven its power to drive shopper engagement, loyalty, and seasonal sales growth.