Audience Optimizer

Bring Your Lapsed Shoppers Back Into Your Stores with Audience Optimizer™

A regional retailer partnered with Swiftly to re-engage lapsed shoppers by promoting appealing deals through targeted ads in their weekly circular. Using Swiftly’s Audience Optimizer™ technology, the

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Impact

14%

Exposed Lapsed Shoppers who Returned to Shop at Retailer

+8%

Increase in Avg Basket Size for new loyalty program members (vs retailer shopper's baseline in H1 '25)

OBJECTIVE

A regional retailer wanted to encourage"lapsed shoppers1" to re-engage and revisit their stores.

SOLUTION

Swiftly targeted these lapsed shoppers while offering enticing deals in their weekly circular.The campaign featured ads that promoted both Rewards-specific offers and generic offers.

RESULTS

Swiftly'sAudience Optimizer™ technology successfully drove these lapsed shoppers tore-engage with the retailer, with 14% of those exposed to the campaign returning to start shopping again.

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Case Studies

Measure Audience Optimizer™’s Impact on Your Shoppers by Comparing Ad Exposure

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Audience Optimizer™ Increases Retention Among New Loyalty Program Members

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Amplify a Digital Coupon with Media: Cereal

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Increasing Engagement with Personalized Ads and Language Targeting

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