$43B+ in sales • 15K+ STORES • 5M+ shoppers

Turn Your Weekly Ad into a Trip-Driving, Basket-Growing Performance Engine

SmartCircular™ leverages AI and your first-party transaction data to personalize offers, keep shoppers in your ecosystem, and deliver measurable impact on store performance.

Grocers drive trips and baskets, brands earn higher returns from retail media tied to sales.

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Swiftly platform screens

Today’s Digital Circulars Don’t Drive Behavior—They Simply Digitize Print.

Retailers are stuck with static layouts, manual workflows, unreliable analytics, zero personalization, and traffic leaking to third-party marketplaces.

The result: a weekly ad that doesn't move the needle.

Most Retailers Are Stuck in One of Two Places

Using a Third-Party Solution?

You've made the leap to digital, but you're likely dealing with:

  • Slow turnaround times: 24–48 hour delays for updates or fixes
  • Manual workflows: UPC spreadsheets, tap-target maps, FTP uploads
  • Traffic leakage: Shoppers leaving your site for third-party marketplaces
  • Limited insights: Page views don't tell you what's actually working

Still Publishing PDFs?

You're not alone. Many retailers are still taking the same file they send to the printer and posting it as a PDF on their site. It's familiar, but it's also:

  • Time-intensive: 2–4 hours per week of manual uploads, approvals, and fixes
  • Unmeasurable: You have no idea who's engaging or what's driving trips
  • Unoptimized: No personalization, no commerce connection, no amplification

SmartCircular™ solves both problems—and it's built to work from day one, no matter where you're starting.

Meet SmartCircular™

SmartCircular is Swiftly’s next-generation digital circular — built natively on the Swiftly platform and powered by your first-party transaction data.

Unlike traditional solutions, SmartCircular connects discovery directly to action, helping shoppers move from ad → product → list → store in a single experience.

Built for Retailers, Not Ad Networks

Your data stays yours. Your shoppers stay in your ecosystem.

SmartCircular™ is Swiftly’s Next-Generation Digital Circular

Built natively on the Swiftly platform and powered by your first-party transaction data.

First-Party Personalization at Scale

‍Personalized offers and product visibility based on real transaction history — not inferred behavior or third-party cookies.

Native, Not Bolted-On

SmartCircular lives within your app and website — no FTP uploads, no external portals, no third-party marketplace dependency.

Faster, Cleaner Operations

Rapid updates and fixes, no manual tap-target spreadsheets, no UPC limitations per offer

Designed for Every Shopper Type

‍Balances traditional flyer familiarity with modern, interactive shopping behaviors — avoiding the UX extremes seen in other third-party services

Unlike traditional solutions, SmartCircular™ connects discovery directly to action, helping shoppers move from ad to store in a single experience.

see A Demo

From Weekly Ad to Weekly Impact

Create & Publish

Easily upload and manage circular content natively in Swiftly.

Personalize & Enhance

Automatically tailor offers, pricing visibility, and product discovery using transaction-level insights.

Amplify & Measure

Extend reach with Audience Optimizer™ and measure engagement, product interaction, and conversion — all in one platform.

The Old Way vs. The SmartCircular™ Way

Old Way (PDF or Legacy Platform):

1. Design circular (2–4 hours)
2. Get approvals (1–2 days)
3. Upload to website or FTP to vendor (30 min–2 hours)

4. Wait for vendor to publish (24–48 hours)
5. Discover errors, repeat steps 3–4 (another 24–48 hours)
6. Check page views in Google Analytics (no attribution to sales)

Total time per week: 6–10 hours + multi-day delays

SmartCircular™ Way:

1. Upload content natively in Swiftly (15 min)
2. Auto-personalize based on first-party data (instant)
3. Publish live (instant)
4. Amplify with Audience Optimizer (1-click)
5. Measure engagement → list adds → trips → basket impact

Amplify Your Circular

SmartCircular™ pairs seamlessly with Swiftly’s Audience Optimizer™, allowing retailers to:

Promote circular offers offsite with personalized offers

Drive shoppers back to your mobile app and website

Close the loop to in-store purchases

No competitor offers this level of end-to-end activation.

Compare and See the Difference

Capability
Native to retailer app/site
First-party transaction personalization
Real-time updates & fixes
Shopping list functionality
Media amplification
Retailer-owned analytics
Est. Weekly Time Investment
Update Turnaround
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✅
✅
✅
✅
✅
✅
<1 hour
Instant
⚠️
❌
❌
⚠️
⚠️
❌
3–5 hours
24–48 hrs
✅
⚠️
⚠️
⚠️
⚠️
⚠️
2–4 hours
Same day
✅
❌
⚠️
⚠️
❌
⚠️
3–6 hours
24–48 hrs
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⚠️
✅
✅
❌
❌
1–2 hours
Varies

Legend: ✅ Full support | ⚠️ Partial | ❌ Not supported

Why Retailers Are Switching to

SmartCircular™

From PDFs:

Cut weekly circular management time by 80%

Gain measurable attribution to trips and basket size

Personalize offers without any manual work

From Legacy Digital Platforms:

10x faster updates and error fixes

Keep shoppers in your ecosystem (not a third-party marketplace)

Own your data, own your insights, own your shopper relationship

What Retailers Are Saying About SmartCircular™

"We are excited to begin the progression toward a more interactive approach with our weekly circulars. Swiftly’s AI automatically generates accurate tap targets in minutes, transforming what would be a lengthy, manual review process into a fully automated workflow. It's allowed for our team to maintain focus on execution while enhancing our ability to retrieve data from our customer's experience."

Matt Jamison, Director of Field Support & Media

Turn Your Weekly Ad into a Growth Engine

Talk to Sales

As seen in and reported about: