Turn Your Weekly Ad into a Trip-Driving, Basket-Growing Performance Engine
SmartCircular leverages AI and your first-party transaction data to personalize offers, keep shoppers in your ecosystem, and deliver measurable impact on store performance.
Grocers drive trips and baskets, brands earn higher returns from retail media tied to sales.
Today’s Digital Circulars Don’t Drive Behavior—They Simply Digitize Print.
Retailers are stuck with static layouts, manual workflows, unreliable analytics, zero personalization, and traffic leaking to third-party marketplaces.
The result: a weekly ad that doesn't move the needle.
SmartCircular is Swiftly’s Next-Generation Digital Circular
Built natively on the Swiftly platform and powered by your first-party transaction data.
First-Party Personalization at Scale
Personalized offers and product visibility based on real transaction history — not inferred behavior or third-party cookies.
Native, Not Bolted-On
SmartCircular lives within your app and website — no FTP uploads, no external portals, no third-party marketplace dependency.
Faster, Cleaner Operations
Rapid updates and fixes, no manual tap-target spreadsheets, no UPC limitations per offer
Designed for Every Shopper Type
Balances traditional flyer familiarity with modern, interactive shopping behaviors — avoiding the UX extremes seen in other third-party services
Unlike traditional solutions, SmartCircular connects discovery directly to action, helping shoppers move from ad to store in a single experience.
Amplify Your Circular
SmartCircular pairs seamlessly with Swiftly’s Audience Optimizer™, allowing retailers to:
Promote circular offers offsite with personalized offers
Drive shoppers back to your mobile app and website
Close the loop to in-store purchases
No competitor offers this level of end-to-end activation.
Compare and See the Difference
Legend: ✅ Full support | ⚠️ Partial | ❌ Not supported
Why Retailers Are Switching to
SmartCircular
From PDFs:
Cut weekly circular management time by 80%
Gain measurable attribution to trips and basket size
Personalize offers without any manual work
From Legacy Digital Platforms:
10x faster updates and error fixes
Keep shoppers in your ecosystem (not a third-party marketplace)
Own your data, own your insights, own your shopper relationship
What Retailers Are Saying About SmartCircular
"We are excited to begin the progression toward a more interactive approach with our weekly circulars. Swiftly’s AI automatically generates accurate tap targets in minutes, transforming what would be a lengthy, manual review process into a fully automated workflow. It's allowed for our team to maintain focus on execution while enhancing our ability to retrieve data from our customer's experience."
