Impact
$38.75
Incremental Return on Ad Spend
$33K
Incremental Sales Per Store
OBJECTIVE
A retailer wanted to drive more in-store sales by showcasing their weekly promotions to specific shopper audiences.
SOLUTION
Swiftly utilized Audience Optimizer™ to deliver dynamic, personalized ads spotlighting price discounts based on shoppers' purchase history. The specific audience segments targeted were Lapsed1 and Declining2 shoppers.
TAKEAWAYS
Audience Optimizer™ enables retailers to target different audiences with relevant, personalized promotions to drive shopper trips, and boost in-store sales.
