Alliance Retail Group Partners with Swiftly for New Retail Media Network

More than 1,400 independent retailers can now connect more personally with their 22 million unique consumers through digital and in-store campaigns—everywhere shoppers interact with the retailer’s brand.

SEATTLE, April 16, 2024—Alliance Retail Group is excited to launch its Retail Media Network powered by Swiftly. More than 1,400 independent retailers can now connect more personally with their 22 million unique consumers through digital and in-store campaigns—everywhere shoppers interact with the retailer's brand. "What sets our Retail Media Network apart is that our retailers will receive 100% of the dollars we collect on their behalf for running the promotions.  It is also at no cost to our retailers. We feel that is business critical in today's competitive grocery landscape," said Jena Sowers, Chief Executive Officer, Alliance Retail Group.  She went on to add "Our technology company, iPro Systems, sets our retailers up perfectly to leverage our scale, size and data-rich environment to maximize this opportunity."

"We are thrilled to expand our partnership with ARG and welcome their 1,400 retailers to the vast Swiftly Retail Media Network," said Sean Turner, Chief Innovation Officer and Co-Founder of Swiftly. "Independent retailers are under increasing pressure to deliver high-quality digital connections and personalized experiences to their customers in today's competitive retail market."

Through the Retail Media Network, brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively as well as collect the sales data to create more effective and targeted promotions in the future.

"We have already connected and supported our retail stores with a common technology platform. This foundation is what allows us to be the hub of the retailer's point of sale, supporting the aggregation and reporting of data like a large grocery chain. We are leveraging our consumers and our collective $16.5 billion in retail sales," said Mike Bokarae, President, iPro Systems, ARG's technology arm at the forefront of revolutionizing data extraction, sales tracking and reporting for independent retailers.

"Our data-rich environment will allow our vendor partners to target consumers on a hyper-local basis to maximize their return. This is an important step in our mission to use technology to make independent grocers a virtual chain in all facets of the business and deliver value that our retailers could not capture on their own. We strive to create an insulating advantage for our retailers with the use of our proprietary technology," Bokarae said.

Swiftly's Turner added, "This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenue. This collaboration reflects our shared dedication to supporting independent retailers and equipping them with the resources needed to compete and win in today's dynamic retail landscape."

The Retail Media Network is just the latest strategy Alliance Retail Group is implementing by partnering with CPG companies and providing independent retailers with access to technological advances to compete with national chains.

Alliance Retail Group is a nonprofit organization that acts as a virtual chain to leverage their size, scale and data-rich environment to help independent retailers thrive in a competitive grocery environment.

About Swiftly

Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly's Retail Tools, Mobile Platforms, Analytics Tools and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of first-party data. Trusted by hundreds of iconic brands, Swiftly is democratizing retail technology and giving retailers the tools they need to compete in today's crowded marketplace.

About Alliance Retail Group

Founded in 2004, Alliance Reliance Group is the largest self-negotiating grocery ad group in the U.S. Alliance Retail Group is a nonprofit organization that acts as a virtual chain to leverage their size, scale and data-rich environment to help independent retailers thrive in a competitive grocery environment and passes 100 percent of vendor trade funds to members with a fee-based business model.

Media Contact

Swiftly: swiftly@5wpr.com

Alliance Retail Group: Heidi Huff, hhuff@argretailers.com

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