Ad Specs and Guidelines
Thank you for partnering with Swiftly to amplify your brand!
Now that you’ve received your asset list from your Account Manager, we’re providing the templates below to help you create each asset.
For Onsite Media
Ads on the app and website.
Below are the onsite templates*, with our retailer-specific sizes, available for download.
Onsite Media Photoshop Template >
*The Save Mart Companies advertisers will need to use both the template above and below.
TSMC Carousel Template >
For Offsite Media
Ads on partner networks.
Below are the offsite templates and retailer logos, available for download.
Offsite Media Photoshop Template >
Retailer Logos >
For Onsite Videos
Videos on the app and website.
Below are the the specs for videos on our retail media network.
In-App Video Ads
Ad Specs
- Available on: Mobile App - Homepage
- Formats Supported: MP4 or YouTube Link
- Min Resolution: 1280x720 (720p)
- Aspect Ratio: 16:9
- Recommended Duration: 8-15 Seconds
ADA Compliance Requirements
- Captions Required: Advertiser must provide captions within the video for voices and describing key visual elements to ensure accessibility (e.g., “sausages sizzling on grill”).
- Ad Transcript Provided: A transparent button with text “Click to read Ad Transcript” will be included. If clicked, this will take user to a Swiftly-hosted page where the transcript can be read by the screen reader. Advertiser must provide the transcript.
Interstitial Ads
Ad Specs
- Available on: Mobile App – Between the App Splash Page and the Homepage
- File Formats Supported: HTML – Static Banner only (no GIFs, video)
- Sizes: Dynamic, based on the shoppers phone screen size.
- Aspect Ratio: Dynamic, based on the shoppers phone screen size.
- Ad Length: 5 Seconds
IAB (Internet Advertising Bureau)
Compliance Requirements
- Close Button: Advertiser User is enabled to
exit the ad upon click the “X” icon on the top
right of the ad. - No Count-Down Timer: A User is not forced to
watch the ad, as it self-closes in 5 seconds.
If Swiftly is Creating Your Banners
Please provide the following copy and working files to your Account Manager:
- Copy
- Headline
- Offer
- CTA
- Legal Line - Branding Assets
- Logo: .svg, .ai, .psd, .png
- Fonts: .ttf, .otf
- Brand Guide - Campaign Branding
- Working Files: .psd, .ai, .indd, editable files
- Product Images: .psd, .tiff, .png
- Campaign Brand Elements:
.psd, .ai, .svg, editable files
Need to see examples of each placement?
Click here for full specs or email adscreative@swiftly.com with questions.