Impact
$6.67
ROAS
17.8%
New-to-brand customers
63%
First time brand category buyers
OBJECTIVE
A large national brand wanted to drive sales for pet food products across the UNFI Retail Media Network during Summer 2025.
SOLUTION
UNFI recommended an omnichannel media plan that included both Onsite and Offsite media. This campaign ran across multiple banners on the UNFI Media Network to drive in-store sales.
TAKEAWAYS
Not only were 17.8% of buyers being new-to-brand customers, but 63.0% of these individuals were also buying from this brand category for the first time.
Onsite and Offsite media generated $6.67 ROAS during the campaign period.
