Reach the Right Shopper, Every Time
Audience Optimizer™ helps retailers target and re-engage shoppers with personalized offers that increase trips and sales.
Grocers drive trips and baskets, brands earn higher returns from retail media tied to sales.
Retailers and brands already winning together
Audience Optimizer ™ enables you to reach the right shopper, with the right offer, at the right moment.
Transform the weekly print circular into a custom, tailored, digital shopping experience
Amplify promotions to reach shoppers most likely to make a purchase
Drive loyalty signups and app downloads with precision-targeted campaigns
Automatically pair brand products with retailer promotions for maximum impact
Transform Promotions with AI-Powered Personalization
The days of relying on print circulars is over.
Audience Optimizer™ empowers retailers and brands to amplify promotions across digital channels, inspiring action - whether it’s a click through to a digital circular, an app download or a loyalty program signup.
How It Works
Invest $1K Per Store, Per Month – See Real Results
On average, a two-month Audience Optimizer™ campaign with a $1,000 per store, per month investment delivers:
$23k - $25k
in incremental sales
$23 iROAS
(yes, that’s $23 back for every $1 spent)
1.2%
incremental total
store sales
Recent Audience Optimizer™ campaigns have also delivered:
+3.5%
basket size
+1.4%
trip frequency
Retailers are also using Audience Optimizer™ to boost app downloads with proven success.
Audience Optimizer™ doesn’t just target shoppers—it brings them in, gets them to spend more, and proves it with real results.
Here's how
Personalize Content
Deliver content shoppers actually want
- Audience Optimizer™ automatically creates detailed customer profiles with holistic data
- Leverages shopper purchase history and behavioral data
- Protects consumer data with built-in safeguards
Measure Success
Optimize what works and make it repeatable
- Closed-loop reporting to track every campaign
- Visual storytelling with intuitive graphs and charts
- Transparent auditing ensures accountability
Cross-Channel Marketing
Reach shoppers wherever they are, on any medium
- Mobile apps and desktop web
- Connected TV and social media
- Digital in-store display and email campaigns
