Optimize Your Audience Reach
Connect with your shoppers like never before.
Audience Optimizer ™ enables you to reach the right shopper, with the right offer, at the right moment.
Transform the weekly print circular into a custom, tailored, digital shopping experience
Amplify promotions to reach shoppers most likely to make a purchase
Drive loyalty signups and app downloads with precision-targeted campaigns
Automatically pair brand products with retailer promotions for maximum impact
Transform Promotions with AI-Powered Personalization
The days of relying on print circulars is over.
Audience Optimizer™ empowers retailers and brands to amplify promotions across digital channels, inspiring action - whether it’s a click through to a digital circular, an app download or a loyalty program signup.
How It Works
Invest $1K Per Store, Per Month – See Real Results
On average, a two-month Audience Optimizer™ campaign with a $1,000 per store, per month investment delivers:
$23k - $25k
in incremental sales
$23 iROAS
(yes, that’s $23 back for every $1 spent)
1.2%
incremental total
store sales
Recent Audience Optimizer™ campaigns have also delivered:
+3.5%
basket size – recent campaigns
+1.4%
trip frequency
Retailers are also using Audience Optimizer™ to boost app downloads with proven success.
Audience Optimizer™ doesn’t just target shoppers—it brings them in, gets them to spend more, and proves it with real results.
Here's how
Personalize Content
Deliver content shoppers actually want
- Audience Optimizer™ automatically creates detailed customer profiles with holistic data
- Leverages shopper purchase history and behavioral data
- Protects consumer data with built-in safeguards
Measure Success
Optimize what works and make it repeatable
- Closed-loop reporting to track every campaign
- Visual storytelling with intuitive graphs and charts
- Transparent auditing ensures accountability
Cross-Channel Marketing
Reach shoppers wherever they are, on any medium
- Mobile apps and desktop web
- Connected TV and social media
- Digital in-store display and email campaigns
