Introducing SmartCircular™ - The Smarter Weekly Circular
Sean Turner
Introducing SmartCircular™ - The Smarter Weekly Circular
For decades, the weekly grocery circular has been one of the most powerful tools in retail. It shapes promotions, drives trips, and influences what ends up in shoppers’ carts. But let’s be honest, while shopping behavior has become mostly digital, the circular hasn’t really kept up.
Most “digital” circulars today are still static PDFs. You can scroll them, maybe zoom in—but that’s about it. They don’t help shoppers plan. They don’t adapt. And they don’t tell retailers what actually worked.
That’s exactly why we built SmartCircular™.
From Static Flyer to Interactive Planning Tool
42% of today’s shoppers use a mobile app to plan their grocery trips. They expect to browse deals, compare options, and build a list before ever stepping into a store. In fact, studies show that the majority of grocery shoppers now expect promotions to feel relevant and personalized—not one-size-fits-all.
SmartCircular™ transforms the weekly circular into what it should be in a digital-first world:
an interactive planning experience.
With SmartCircular™, shoppers can:
- Scroll and tap into promotions
- Zoom and explore details
- Browse offers intuitively
- Add items directly to their shopping list
Instead of passively flipping through deals, shoppers actively plan their trips—and that’s where the real value starts.
Why Interaction Matters (for retailers and brands)
When shoppers engage with a circular in a meaningful way, they’re sending powerful signals:
- What they’re interested in
- Which promotions resonate
- What’s influencing trip decisions
SmartCircular™ captures these interaction signals and turns them into actionable insight—so retailers aren’t just running promotions, they’re learning from them.
That’s what turns the circular from a marketing expense into a precision revenue engine.
Built To Move Fast (without creating more work)
We know teams are already stretched thin. SmartCircular™ was designed to fit into existing workflows—not slow them down.
Retailers can upload existing circular PDFs and use AI to automatically generate interactive tap targets in minutes. No manual mapping. No long QA cycles. Just faster time to market and more control over live promotions.
As one retailer put it:
“Swiftly’s AI automatically generates accurate tap targets in minutes, transforming what would be a lengthy, manual review process into a fully automated workflow. It’s allowed our team to stay focused on execution while unlocking richer insight from the customer experience.”
— Matt Jamison, Director of Field Support & Media, Save A Lot
When SmartCircular™ Meets Audience Optimizer™
The real magic happens when SmartCircular™ is paired with Audience Optimizer™.
Here’s how it comes together:
- Retailers publish promotions through SmartCircular
- Shoppers engage—browsing, tapping, zooming, and adding items to lists
- Those engagement signals feed directly into Audience Optimizer™
- Retailers activate targeted onsite and offsite media tied to real offers
- Performance is measured all the way through to the basket
Every interaction makes the system smarter. Every campaign gets more efficient.
This is how promotions, personalization, and retail media finally work together as one connected system.
The Future Of The circular Is Measurable
Print distribution is declining. Costs are rising. And retailers are under more pressure than ever to prove what’s driving results.
SmartCircular™ gives retailers a way to modernize one of their most important assets—without giving up control of their data, brand, or shopper experience.
The circular isn’t going away.
It’s just becoming interactive, measurable, and performance-driven.
Ready To See SmartCircular™ In Action?
If you’re rethinking how promotions drive trips, baskets, and measurable results, we’d love to show you what SmartCircular™ can do.
Check out SmartCircular™ and request a demo today.
