Introducing Swiftly’s Campaign Studio — A Self-Service Leap for Retailers Running Audience Optimizer™ Campaigns
Swiftly
The Problem: Manual Campaign Setup Is Slowing Retailers Down
Retail media is evolving fast. But for many retailers, setting up campaigns to promote weekly deals and in-store offers is still a slow, manual process.
Audience Optimizer™ is Swiftly’s digital retail advertising solution that helps retailers deliver targeted, highly-personalized store-specific ads to shoppers—boosting foot traffic and in-store sales. These campaigns often take the form of Digital Circular Amplification (DCA) campaigns, which digitally extend the reach of a retailer’s weekly print circular by promoting key offers across apps, websites, and social media—right where customers are already browsing.
Until now, launching a DCA campaign with Swiftly required close collaboration with our Account Management team. Retailers had to manually submit product details, pricing, store lists, and timing—while Swiftly handled execution end-to-end. Though effective, the process created bottlenecks that limited speed and agility.
Many retailers told us they wanted more flexibility and control—without sacrificing the quality and service they’ve come to expect from Swiftly.
The Solution: Campaign Studio
Campaign Studio is Swiftly’s new self-service interface that allows retailers to launch, manage, and review Audience Optimizer™ campaigns with greater speed, efficiency, and less overhead.
With Campaign Studio, the standard 4-day setup time has been reduced to less than 15 minutes—transforming what was once a multi-day, back-and-forth process into a streamlined, self-service workflow.
With Campaign Studio, retailers can now:
- Upload weekly promotional details directly
- Approve ad creative with just a few clicks
- Leverage dynamic creative optimization to automatically populate approved templates with store-specific offers each week
- Access closed-loop measurement and reporting for clear, actionable performance insights
Whether spotlighting weekly deals, driving traffic to high-margin items, or scaling store-specific offers—Campaign Studio puts retailers in control.
Campaign Studio: Core Capabilities
1. Dynamic Creative Optimization
Swiftly can automatically leverage a retailer’s weekly ad content to develop dynamic Audience Optimizer™ ads. Retailers simply approve initial templates once, and Swiftly’s platform dynamically updates them with store-specific pricing and promotions each week.
- Eliminates repetitive offer creation and design work for internal teams
- Streamlines approvals, reducing workload while ensuring consistency
2. Efficiency, Ease of Approval, Risk Mitigation
Campaign Studio was built for speed and simplicity:
- Approve creative quickly
- Launch campaigns faster
- Reduce tedious back-and-forth communication with pre-approved templates and automated workflows
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How It Works: Step-by-Step Walkthrough
Let’s walk through exactly how Campaign Studio works—so you can see just how fast and intuitive campaign setup can be.
Step 1: Log into Campaign Studio
Once you’re onboarded, log into the secure Campaign Studio portal. From here, you can view active campaigns, start a new one, or review reporting.
Step 2: Upload Your Weekly Circular Offers
Simply upload your product feed—this includes:
- Product name, description, and image
- Promotional pricing
- Campaign dates
- Participating store locations
Swiftly’s system automatically validates the file and flags any inconsistencies—saving your team time and reducing errors.
Step 3: Preview & Approve Ad Creative
Once your promotions are uploaded, Swiftly dynamically generates relevant, on-brand creative for each offer using pre-approved templates.
All you need to do is review and approve.
Step 4: Launch the Campaign
Once everything looks good, you can launch the campaign directly from the platform—no need to email Swiftly’s team or wait for processing. Campaigns go live faster, with full transparency and fewer delays.
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Campaign Studio. Built for Retailers. Backed by Swiftly.
Audience Optimizer™ has already proven itself as a game-changer for retailers—delivering targeted, personalized digital campaigns that drive real, measurable sales. Now, with Campaign Studio, we’ve taken it a step further, giving retailers full control to launch, manage, and measure those campaigns in minutes instead of days.
Campaign Studio is designed to help retailers:
- Move faster — reduce campaign setup from weeks to days
- Work smarter — eliminate manual ad creation and approval processes to streamline efficiency
- Prove performance — access real-world results that tie media to in-store action
At Swiftly, we are committed to continually innovating Audience Optimizer™ and Campaign Studio to help retailers thrive in today’s competitive market. From smarter automation to deeper insights, more powerful capabilities are on the horizon—each designed to help you compete, win, and deliver the seamless, personalized experiences your customers expect.
If you’re looking to move faster, amplify your circulars digitally, and connect media spend directly to in-store action, Audience Optimizer™ with Campaign Studio is the solution you need.
