Ad Tech

How First-Party Data is Driving Retail Tech Innovation

With third-party data expected to phase out by 2024, retailers and brands must leverage first-party data to keep pace with personalization demands.

How First-Party Data Drives Loyalty

If retailers and brands want to provide a high-quality, personalized shopping experience that boosts loyalty, first-party data is the key to success.

What is Mobile Retargeting?

The advertising strategy of mobile retargeting is a lead-nurturing method to maximize business returns by showing ads to users who previously visited your site.

How Mobile is Helping Shoppers Save During Inflation

Shoppers increasingly rely on their phones to make purchases. Here’s how an innovative grocery mobile app can help them save money as they navigate inflation.

How First-Party Data is Driving the Digital Frontier

The cookieless cliff is coming. Learn how advertisers are shifting to first-party data found in retail media networks—and how retailers can benefit.

Grocery Retail Gamechangers to Combat Rising Inflation

Find out how shopper behavior has adjusted to 10% inflation—and what you can do to drive grocery loyalty amid these changes.

Why CPG Brands Are Leveraging First-Party Data

As third-party cookies are phased out, full ownership over valuable first-party data will help CPG brands drive more effective advertising campaigns. Here’s why.

How First-Party Data Can Help Retailers Combat Inflation

As inflation continues to impact consumer behavior, retailers need to prioritize personalized promotions that deliver value and protect consumer privacy.

12 Days of Grocery Retail Technology 🎶

We reflect on the retail solutions that help grocers win every year by spreading some jolly holiday cheer!

How an Omnichannel Approach Is Transforming CPG Brands

CPG brands can become “future-proof” in the ever-evolving retail landscape, finding momentum, growth and loyalty, no matter where technology takes us next.

How Grocers Can Avoid Obsoletion

After decades of little innovation, many grocers risk falling behind the competition. Here’s how a grocery e-commerce platform can put them back in the game.

5 Key Features of an Effective Loyalty Program

Looking to build customer loyalty? From using first-party data to prioritizing retail personalization, here are a few helpful tools to help you get started.

Retail Media Tools To Defeat Digital Giants

Grocery loyalty is up for grabs, and advertising is the next battleground. Retail tools give brick-and-mortar businesses a fighting chance against the rise of digital giants.

5 Benefits of Digital Transformation for Grocery Retailers

Embrace the benefits of digital transformation and meet hybrid shoppers exactly where they are and want to be - shopping both online and in-store.

Retail E-commerce Solutions for the Brick-and-Mortar Grocer

Wondering what hybrid shoppers are looking for? Here are the best retail e-commerce solutions to help you attract this growing demographic.

Increase Your Bottom Line with Grocery Retail Tools

Learn which grocery retail tools brick-and-mortar supermarkets can’t live without and what they stand to gain by going digital and investing in retail technology.

How Retailers Can Leverage Mobile Apps During the Holidays

The holidays have arrived — and people are ready to shop. Here’s how a mobile-first approach elevates the shopping experience and delivers long-term value.

5 Retail Trends Moving the Needle This Holiday Season

Here’s why leveraging retail media technology is the best gift you can give your shoppers—and your business—this holiday season.

Retail Media Outlook: Keys to Success in 2022

The digital landscape is changing before our eyes. Shopper habits have evolved post-pandemic, creating unique opportunities and challenges for retailers and brands.

Commerce Media 101: An Introduction to Commerce Media

2022’s Most Important Retail Lessons

From the return of in-store shopping to the rise of personalization, it’s time for retailers to reflect on this year’s key retail media insights for 2023.

Help Your Grocery Business Thrive with First-Party Data

How retailers can leverage first-party data to deliver a more personalized shopping experience and build revenue amidst a changing data privacy landscape.

What Is Retail Technology?

Merging first-party data and retail e-commerce solutions, retail technology grew in unprecedented ways through 2022. Learn how to add retail tech tools in 2023.

The Future of Retail is Here—and It’s Omnichannel

As the retail landscape evolves, the separation between physical and digital shopping experiences grows smaller. Here's how to keep your customers engaged.

4 Traits of a Successful Retail Media Platform

Third-Party Cookies: When Are They Gone and What Is Next?

Brick and mortar retailers will need to step up their multi-channel strategies to stay competitive with big brands like Amazon and Walmart. Swiftly can help.

3 Reasons Why Commerce Media is Growing

How Retail Loyalty Programs Drive Profitability

In a fiercely competitive environment, retailers need to embrace innovation to encourage repeat business. Here’s how retail loyalty programs help drive profits.

5 Digital Transformation Trends to Watch in Grocery Retail

Digital transformation is sweeping industries—and grocery retail is no exception. Here are 5 key trends grocers need to watch and embrace to stay competitive.

3 Ways Retailers Can Help Shoppers Navigate Our New Normal

With inflation and an uncertain economy, customers are prioritizing savings. Here’s how retailers can use a retail platform to help deliver more value.

Unleash the Power of Retail Media with Swiftly’s Web Ads SDK

The Key to a Great Retail Loyalty Program? Make it Personal.

Personalization - built on trust and reciprocity - must be at the heart of business models for retailers to reap the rewards of a successful loyalty program.

The Future of Retail: How A.I. Can Drive Personalization

Personalization offers an innovative, tailored shopping experience for every individual shopper. Swiftly explains how digital personalization and AI can help.

The Evolution of Retail Media

Retail media is more than one of this year’s hottest buzzwords: it’s the evolution of advertising.

10 Reasons Retailers Must Embrace Digital Transformation

Digital retail platform use grew from 16 to 33% during the pandemic, confirming that embracing technology is more than just a trend. Find out why.

That’s How the Third-Party Cookie Crumbles

Third-party data is out—and first-party data is in. Here’s how first-party-data helps retailers navigate retail advertising and grow their business.